Industry studies cross our radar all the time, and the good ones often include bite-sized, informative stats perfect for sharing with our Twitter followers.
This week, we thought we’d mix up our content strategy and post a collection of online marketing stats from recent studies all in one go (aka the Netflix series strategy). And because these nuggets of info are deliciously sharable, we added a link to each stat so you can share them on Twitter.
TIP: Tweet links are Hootsuite compatible, so you can schedule multiple posts without spamming your followers with a bunch of stats at once.
Search and Display Stats
- 43% say ROI on Facebook dramatically or “somewhat” improved in the last 6 months. [Tweet]
- #SEM study shows paid search converted at 2.6%, compared to 1.9% for organic. [Tweet]
- Google and Bing have more volume than a year ago, but Yahoo’s is about the same. [Tweet]
- 32% of businesses manage display advertising in-house, compared to 44% for paid search. [Tweet]
- Roughly 24% of the average business’ total marketing budget is spent on paid search. [Tweet]
- 40% of consumers are unaware that Google AdWords are adverts. [Tweet]
- 81% of consumers click AdWords listings over organic results. [Tweet]
Stats by Vertical
- 98% of online car shoppers hit auto manufacturer websites. [Tweet]
- The retail industry is expected to spend $9.42 billion on paid digital media this year. [Tweet]
- About 44% of Boston students used social media to look at potential colleges. [Tweet]
- Online advertising accounts for 3/4 ($8.9 billion) of the real estate industry’s ad budget. [Tweet]
What interesting stats have you come across in digital marketing? Do you have any go-to resources for the latest industry news? Share your tips with us in the comments.