The Web is Still the Web (Fluent 2015: 3 of 5)

Three members of our team headed to San Francisco for Fluent Conference and came back ready to share their insights. The third of the series explores the idea that the web was and is built for everyone, not just those running the latest web browser with high-speed connections.

The Front End Is Expanding (Fluent 2015: 2 of 5)

Three members of our team headed to San Francisco for Fluent Conference and came back ready to share their insights. The second of the five part series focuses on Web Components and how the front end is expanding.

We answered your question. Now what?

Good customer support goes beyond just answering questions and resolving issues. That’s why, when we close a support ticket, it doesn’t just disappear into obscurity. It holds value from the day it comes in, and that value can last, in many cases, indefinitely. Here’s the bottom line: Whatever your customers…

Read This Before You Get Hacked

Sometimes bad things happen to good people. This was the case last Christmas for a friend of mine, Jean-François Asselin of Atelier Boisteck, a company he founded that specializes in custom woodwork and cabinetry for individuals. We had the pleasure of meeting J-F a few years ago when we were…

What To Do When Nobody Adopts The Baby

You did your research. You contacted the customers. You gathered the requirements. You designed it, you built it, you launched it. You celebrated the release. But nobody is using it. It’s been a few days since the launch. Or maybe even a few weeks. Maybe there was a flurry of…

How Six Letters Created a Shared Vision of Our End User

Bob and Max. In a span of three short weeks, these two names have become commonplace around our office, even though nobody named Bob or Max works here. So, who are these mysterious enigmas? Bob and Max are the personas we defined to identify our primary customers across internal teams…

How Staying Roped In Keeps You From Getting Roped Up

One of the more interesting things about the Product Team at 50onRed is its mobility. While relatively small, the Product Team has its fingers in three totally discreet products simultaneously. Not only that, but each member of the Product Team is working on at least two products at any given…

Designing With Consistency

One of the things I love about being a product designer is the range of considerations that go into every decision. There are countless factors to deliberate that contribute to the success of a product, but one of my favorites may also be the most seemingly mundane: consistency. Consistency is…