One of the first suggestions we give new advertisers is to start tracking conversion data from day one. Without conversion data, there’s no way to know what keywords and creatives are driving users to convert on your promotion, and without those insights, the only way to optimize is by taking shots in the dark.
Conversion tracking can seem complicated, especially to beginners or less tech-savvy advertisers, but it’s really as simple as installing an invisible pixel that fires when a user converts, which lets Traffic Platform know to log the conversion in your data.
To break it down, we whipped up an infographic that explains exactly how conversion pixels work and why you need them. Check it out!:
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