5 Essential Tips For Traffic Platform Newcomers

Hi! I’m Ajmail, Account Manager at 50onRed, and I put this guide together to help new and existing Traffic Platform advertisers become as successful as possible. Read on for my expertise! Know How to Target Keywords and targets match differently depending on the type of campaign you’re running, and it’s…

Digital Video Spend is Up, but is ROI?

A recent study shows that, while brands are now willing to spend more money on original digital video, they remain worried about ROI, quality, and measurement.

Why Micro-Moments Could Become the New Focus in Mobile Advertising

Micro-moments, while at first glance may seem insignificant, are adding up to cause a seismic shift in the way people consume data. The key for advertisers and brands is to be able to differentiate and seize these micro-moments, the moments of “I-want-to-know”.

Conversion Tracking Explained (Spoiler: It Isn’t Magic.)

One of the first suggestions we give new advertisers is to start tracking conversion data from day one. Without conversion data, there’s no way to know what keywords and creatives are driving users to convert on your promotion, and without those insights, the only way to optimize is by taking…

Breaking Into International Advertising: No Translation Necessary

It’s the third most commonly spoken language in the world, with 68 countries listing it as their official language. It has an estimated 800 million speakers worldwide, and more than 72 countries have one million+ residents who speak it. It’s the language of the Internet. Can you guess what it…

Mobile Ad Spend Will Trump the Digital Market in 2016

In their new worldwide ad spending report, eMarketer estimates that mobile ad spend will surpass $100 billion dollars globally in 2016. That means, for the first time ever, the global mobile advertising market will constitute over 50% of all digital ad spending.

Introducing Display Advertising on Traffic Platform!

We’re excited to announce a brand new way to promote your offers on Traffic Platform: CPM Display ads! With Display Advertising on Traffic Platform, the opportunities are limitless: Maximize visibility above or below the fold with 728×90 or 300×250 banner ads. Target sites by keyword or domain, and use wildcard…

Traffic Platform Retires Search. Make Way For…

Big changes are in store for 50onRed’s Traffic Platform. On April 17th, we’re removing Search as a campaign type to focus on a huge new advertising solution we’ll be unveiling soon! What does this mean for Traffic Platform advertisers? Search campaigns will no longer run. Our Account Management team can…

Affiliate Summit West: Representing an International Industry

Affiliate marketing is an ever-expanding, international industry that’s booming in countries around the globe. When our team attended this year’s Affiliate Summit West–one of the most popular international affiliate marketing conferences–we saw firsthand just how widespread affiliate marketing is becoming. ASW 2015, which was held late January in Las Vegas,…